What If Everything You Thought You Knew About Weight Loss Was Wrong?

What if you could eat more, exercise less, and lose weight? What if the world's most advanced science proved it? Watch this short video and learn the truth...


SANE Success Stories

Starvation Is Not Healthy! Eat More. Burn More.™
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100 lbs. Gone

Christine’s 100lb Lighter New Life

“From recovering from a broken neck due to a severe car accident, to PCOS, high blood pressure and headaches, I’ve lived through the challenges. I have lost over 100 lbs and am medication free! When I began I weighed 278 lbs. wearing a size 4x. Today I am a fit 176 lbs. wearing a size 10 medium!” - Christine Biswabic*

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Biggest Losers

Jay & Jennifer

295lbs later: “We knew eating less and exercising more worked short-term, but we didn’t know another option was available for the long-term. Eating more, as long as it’s SANE, is sustainable and enjoyable! We couldn’t be happier with the results!” - Jay & Jennifer Jacobs*

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Created Life

Cristina Saved Her Life & Created Life

“Three months of eating SANE has gotten me off my medications and I’ve lost 45 lbs! I also was on cholesterol medication, but my cholesterol went from 220 to 103, and I was taken off that medication as well. Finally, after five years of trying, I got pregnant!” - Cristina Hanganu-Bresch*

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125 lbs. Lighter

Shane’s Long-Term Transformation

“I have been through Weight Watchers but could never lose more than maybe 10 pounds. 125 lbs Later, SANE opened my eyes on how easy and enjoyable a healthy lifestyle can be!”- Shane Graham*

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Calorie Counting Starvation = “Good”
Hunger = “Healthy”
Mantra = "Try Harder"
RESULT: Eating Disorders & Yo-yo Dieting


Starvation = Bad
Eating More Whole Food = Healthy
Mantra = "Try Smarter"
RESULT: Nutritional Serenity & Long-term Fat Loss

"Real food doesn't have a barcode on it! Done with debilitating dieting, proceed low-calorie artificial nonsense, and all the other 'starve yourself harder' insanity? Me too! Why not eat more of the right things rather than less of everything? You don’t have to go hungry or do complex math. With the new science of SANE eating, slim is simple.” — Jonathan Bailor, SANE Founder & New York Times best-selling author

Featured In
Enjoy Food Again

Your dinner table is for savoring and smiles, not self-criticism and calorie math. Eating should be a source of joy, not shame. Go SANE. Eat more. Burn more. Smile more.

Heal Your Body & Mind

Obesity isn’t a character flaw. It is a disease like diabetes. You are not flawed. The information you’ve been given is flawed. Go SANE. Heal yourself. Live better.

Simplify. Connect. Smile.

Healthy cannot be complex. We were slimmer before we started counting calories. Let modern science simplify your life. Go SANE. Share with friends.

Enjoy Healthy 2.0

Could you imagine using the same phones we used 50 years ago? What about computers from 50 years ago? So why not break free from obsolete eating and exercise approaches from 50 years ago?!


Break Free, Live Better

Whether it's coaching, meal plans, recipes, exercise videos, New York Times bestselling books, patented apps, or Harvard, Johns Hopkins, and Mayo Clinic MD endorsed science, enjoy everything you need to eat more and lose more in one place!


Eat More, Burn More

Satisfying SANE foods fill you up faster and keep you full longer. In fact, studies show eating more SANE food can make you feel completely satisfied on 1,000 fewer calories per day.

Non-Starchy Vegetables:2, Nutrient-Dense Protein:1, Whole-Food Fats:1


Heal Your Hormones

unAggressive SANE foods reverse the hormonal damage that causes fat gain and diabetes. In fact, studies show up to 80% of people can heal themselves in a few short months by eating more SANE food.

Whole-Food Fats:3


Transform Your Life

Nutritious SANE foods empower you with the essential vitamins, minerals, amino acids, and fatty acids needed to live your best life. Best of all, they are delicious, affordable, and quick.

Non-Starchy Vegetables:2, Nutrient-Dense Protein:1, Whole-Food Fats:1


Burn Fat, Tone Up

inEfficient SANE foods help your body burn fat and develop healthy slimming muscle. Studies show more SANE foods are nearly 100% less likely to be stored as fat and can even help burn fat. Eat more and burn more—literally!

Non-Starchy Vegetables:2, Nutrient-Dense Protein:2

Transform Your Life Today

Enjoy the revolutionary new plan from the world’s most advanced scientific research.

Scientifically Proven, Medically Endorsed

The Harvard Medical School

“I am often asked when there will be a proven prescription for weight loss. This is that prescription.” - Dr. Theodoros Kelesidis, Harvard & UCLA Medical Schools

Scientifically Proven, Medically Endorsed

7x New York Times Bestseller

“Exposes the fundamental myths about obesity and weight loss that are keeping us sick, and offers a powerful set of tools for lifelong health.” — Dr. Mark Hyman, New York Times best-selling author of The Blood Sugar Solution

Scientifically Proven, Medically Endorsed

Leading Women's Wellness Expert

“Will do more to assist people with their health than all the popular diet books currently out there put together.” — Dr. Christiane Northrup, New York Times best-selling author of Women’s Bodies, Women’s Wisdom

Scientifically Proven, Medically Endorsed

The Harvard Medical School

“Challenges the diet dogma and offers a sensible path to good health.” — Dr. JoAnn E. Manson, Chief of the Division of Preventive Medicine, Brigham and Women’s Hospital; Professor of Medicine, Harvard Medical School

Scientifically Proven, Medically Endorsed

#1 New York Times Bestseller

“Brilliant. An easily understood and applied framework that will change the way you live, look, and feel!” — Dr. William Davis, New York Times best-selling author of Wheat Belly

Scientifically Proven, Medically Endorsed

The Harvard Medical School

“Reveals some of the latest and best scientific research on the real story of diet, exercise, and their effects on us.” — Dr. John J. Ratey, Clinical Professor of Psychiatry, Harvard Medical School

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