New York Times Bestseller

The Calorie Myth

What if everything you were told about healthy living and weight loss was wrong? Backed by over 1,300 studies and endorsed by top doctors at The Harvard Medical School, Johns Hopkins, UCLA, and more, The Calorie Myth shows you how to eat more, lose weight, and live better with the new science of SANE eating.

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The Questions

What if everything you thought you knew about weight loss was wrong? What if you could eat more, exercise less, and lose weight? What if the world's most advanced science proved it?

Starvation
Is Not Healthy

Tired of counting calories?

“Done with frustrating food databases, debilitating dieting, boring barcode scanning, crippling calorie budgets, perplexing point systems, and all the other “starve yourself harder” nonsense? Me too! Why not eat more and burn more, right now, for free! You don’t have to go hungry or do complex math to lose weight, get healthy, and be happy. With the new science of SANE eating, slim is simple.” — Jonathan Bailor, SANE Founder & New York Times best-selling author

—START YOUR FREE PLAN NOW—
Featured In
Enjoy Delicious Food

Your dinner table is for savoring and smiles, not self-criticism and calorie math. Eating should be a source of joy, not shame. Go SANE. Eat more. Burn more. Smile more.

Heal Your Body & Mind

Obesity isn’t a character flaw. It is a disease like diabetes. You are not flawed. The information you’ve been given is flawed. Go SANE. Heal yourself. Live better.

Simplify. Connect. Smile.

Healthy cannot be complex. We were slimmer before we started counting calories. Let modern science simplify your life. Go SANE. Share with friends.


Ready for Healthy 2.0?
Welcome to SANE Living!

Could you imagine using the same phones we used 50 years ago? What about computers from 50 years ago? So why not break free from obsolete eating and exercise approaches from 50 years ago?!

Go SANE

Break Free, Live Better

Whether it's personal support, 24/7 instant answers, step-by-step eLearning, exercise videos, simple recipes, New York Times bestselling books, fun apps, patented Calories 2.0 technology, radio shows, or Harvard, Johns Hopkins, and Mayo Clinic doctor endorsed science, enjoy everything you need to eat more, burn more, and smile more, with your SANESolution plan!

Satiety

Eat More, Burn More

Satisfying SANE foods fill you up faster and keep you full longer. In fact, studies show eating more SANE food can make you feel completely satisfied on 1,000 fewer calories per day.

Non-Starchy Vegetables:2, Nutrient-Dense Protein:1, Whole-Food Fats:1

Aggression

Heal Your Hormones

unAggressive SANE foods reverse the hormonal damage that causes fat gain and diabetes. In fact, studies show up to 80% of people can heal themselves in a few short months by eating more SANE food.

Whole-Food Fats:3

Nutrition

Transform Your Life

Nutritious SANE foods empower you with the essential vitamins, minerals, amino acids, and fatty acids needed to live your best life. Best of all, they are delicious, affordable, and quick.

Non-Starchy Vegetables:2, Nutrient-Dense Protein:1, Whole-Food Fats:1

Efficiency

Burn Fat, Tone Up

inEfficient SANE foods help your body burn fat and develop healthy slimming muscle. Studies show more SANE foods are nearly 100% less likely to be stored as fat and can even help burn fat. Eat more and burn more—literally!

Non-Starchy Vegetables:2, Nutrient-Dense Protein:2


Transform Your Life Immediately

Enjoy the revolutionary new plan from the world’s most advanced scientific research.

Scientifically Proven, Medically Endorsed

The Harvard Medical School

“I am often asked when there will be a proven prescription for weight loss. This is that prescription.” - Dr. Theodoros Kelesidis, Harvard & UCLA Medical Schools

Scientifically Proven, Medically Endorsed

7x New York Times Bestseller

“Exposes the fundamental myths about obesity and weight loss that are keeping us sick, and offers a powerful set of tools for lifelong health.” — Dr. Mark Hyman, New York Times best-selling author of The Blood Sugar Solution

Scientifically Proven, Medically Endorsed

Leading Women's Wellness Expert

“Will do more to assist people with their health than all the popular diet books currently out there put together.” — Dr. Christiane Northrup, New York Times best-selling author of Women’s Bodies, Women’s Wisdom

Scientifically Proven, Medically Endorsed

The Harvard Medical School

“Challenges the diet dogma and offers a sensible path to good health.” — Dr. JoAnn E. Manson, Chief of the Division of Preventive Medicine, Brigham and Women’s Hospital; Professor of Medicine, Harvard Medical School

Scientifically Proven, Medically Endorsed

#1 New York Times Bestseller

“Brilliant. An easily understood and applied framework that will change the way you live, look, and feel!” — Dr. William Davis, New York Times best-selling author of Wheat Belly

Scientifically Proven, Medically Endorsed

The Harvard Medical School

“Reveals some of the latest and best scientific research on the real story of diet, exercise, and their effects on us.” — Dr. John J. Ratey, Clinical Professor of Psychiatry, Harvard Medical School

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SANE Success Stories

Eat More. Burn More. Smile More.™

100 lbs. Gone

Christine’s 100lb Lighter New Life

“From recovering from a broken neck due to a severe car accident, to PCOS, high blood pressure and headaches, I’ve lived through the challenges. I have lost over 100 lbs and am medication free! When I began I weighed 278 lbs. wearing a size 4x. Today I am a fit 176 lbs. wearing a size 10 medium!” - Christine Biswabic

—START YOUR FREE PLAN NOW—
Biggest Losers

Jay & Jennifer

“We knew eating less and exercising more worked short-term, but we didn’t know another option was available for the long-term. Eating more, as long as it’s SANE, is sustainable and enjoyable! We couldn’t be happier with the results!” - Jay & Jennifer Jacobs

—START YOUR FREE PLAN NOW—
Diabetes Gone

Cristina Saved Her Life & Created Life

“Three months of eating SANE has gotten me off my diabetes medication and I’ve lost 45 lbs! I also was on cholesterol medication, but my cholesterol went from 220 to 103, and I was taken off that medication as well. Finally, after five years of trying, I got pregnant!” - Cristina Hanganu-Bresch

—START YOUR FREE PLAN NOW—
125 lbs. Lighter

Shane’s Long-Term Transformation

“I have been through Weight Watchers but could never lose more than maybe 10 pounds. 125 lbs Later, SANE opened my eyes on how easy and enjoyable a healthy lifestyle can be!”- Shane Graham

—START YOUR FREE PLAN NOW—

Make Slim Simple and Nutritious Delicious

With the New Science of SANE Eating!

Myth Busted

Healthy eating takes too long.

If it’s convenient, it can’t be good for you right? Myth! Discover how you can burn fat and boost health quicker than you can imagine.

Watch Video

Myth Busted

Nutritious can’t be delicious.

What if salty, sweet, and fatty treats could shrink your waistline while they warmed your heart? See how SANE substitutions can make nutritious delicious.

Watch Video

Myth Busted

Healthy eating is expensive.

Buying quality food for your family is expensive like buying quality brakes for your family car is expensive. See how to save money and your life shopping smarter.

Watch Video

Myth Busted

A calorie is a calorie.

A calorie is a calorie like water is water. You would never drink polluted toxic water, so watch this and learn how to easily avoid eating polluted toxic calories.

Watch Video

Myth Busted

Fast food is bad for you.

Think a life on the go is a waistline expanding and health draining life sentence? Discover how to burn fat and boost health at your favorite fast food spots.

Watch Video

Myth Busted

A balanced breakfast is good for you.

Would you ever give a child a hot fudge sundae with a candy bar on top for breakfast? Watch this. You may be surprised to discover you already are.

Watch Video

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Remember

Starvation isn’t healthy!
The only enjoyable and effective way to burn fat and boost health forever is to eat more—smarter. To go SANE!