SANE Solution: About Us


Eating should be enjoyable, simple, make you feel completely satisfied, and ignite your body’s natural fat-burning and blood-sugar balancing power.

The SANESolution program is rooted in the modern science that weight gain and diabetes are NOT character flaws.

These medical issues are symptoms of an elevated Setpoint Weight caused by inSANE foods and yo-yo dieting.

The SANE plan is the only program endorsed by top doctors at Ivy League Medical Schools, Johns Hopkins, the Mayo Clinic, the Cleveland Clinic, and UCLA, and proven clinically and in over 100,000 success stories to “unclog” your hormones, brain, and digestion.

This results in a lower Setpoint Weight and effortless PERMANENT weight loss and diabetes defense. From our patented post biotics and cognitive health supplements, you’ll receive a holistic approach to your long sought after wellness.

When you stop fighting your Setpoint and start lowering your Setpoint, you will lose weight and balance your blood sugar PERMANENTLY – Guaranteed.

Read the SANE Manifesto here


You will lose weight and balance blood sugar PERMANENTLY when you live the proven science, practical habits, and powerful love of “Going SANE.” Just check out our testimonials!

You will be provided with everything you need to transform enjoyably. You will never feel alone. (Success Stories)


Take action! Act on the proven science. Act with the practical habits. When you take action and “Go SANE,” you will transform. Permanently. Always. Guaranteed.

About Us

SANE is rooted in the proven modern science (complete bibliography) that fat gain and diabetes are NOT caused by character flaws.

They are caused by processed low-quality foods breaking your brain, hormones, and gut.

We believe that the most affordable, enjoyable, and sustainable approach to fat loss and health is eating so much SANE whole food, that you are too full for low-quality obesity- and diabetes-causing processed packaged food.

We provide online tools, resources, coaching, and support, to help you eat more—smarter—as easily as possible.

In sum: Eat so much SANE whole food, so that it’s easy to avoid eating things that make you fat and sick. We are here to help.

How Did We Get Started?

SANE Originated as a not-for-profit research project to explain why some people eat 6,000 calories per day and stay slim while others eat 1,200 calories per day and struggle with their weight.

After a 10+ year analysis of more than 1,300 studies, a SANE video went viral.

That led to a NYTimes bestselling book, endorsements from to MDs at Ivy League Medical Schools, Mayo Clinic, Johns’ Hopkins, etc., and then SANE Solution.

What Do We Provide Our Clients?

Whether it’s coaching, meal plans, instant answers, eLearning, exercise videos, recipes, New York Times bestselling books, fun apps, patented technology, radio shows, or Ivy League, Johns Hopkins, and Mayo Clinic doctor endorsed science, enjoy everything you need to eat more, burn more, and smile more, by Going SANE!

Who Are We?

SANE is lead by founder Jonathan Bailor, and is home to coaches, developers, designers, researchers, and counselors in 11 different time zones.

SANESolution (Yopti, LLC)
227 Bellevue Way NE, Suite 257
Bellevue, WA 98004
(347) 979-1735
Schedule a Call:
Open 8am to 5pm EST M – F

TED Talk

By SANE CEO Jonathan Bailor

Bestselling Books

By SANE CEO Jonathan Bailor


Media / Press

Please contact:

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at

I am often asked if there is a proven prescription for weight loss. Providing a captivating explanation of the science of lasting fat loss, this is that prescription.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at

Reveals some of the latest and best scientific research on the real story of diet, exercise, and their effects on us. I heartily recommend this.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at

Sheds light on the discrepancy between the way nutrition has been presented to the public and the science that underlies it…An important work.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at

Brilliant! An easily understood and applied framework that will change the way you live, look, and feel. Bailor will end your confusion once and for all.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at

Provides a clear plan to reset your metabolism and shed excess weight not through excessive exercise and restrictive calorie counts, but with delicious nourishing foods and moderate exercise that works with your schedule and lifestyle.

Starvation Is NOT Healthy. Stop counting calories & go #SANE w/me at

Revolutionary. Thoroughly researched, rigorously simplified, and downright fun. Bailor’s work stands head-and-shoulders above the fat loss myths lining bookstore shelves.

Ready To Try a Personalized SANE Plan to Lower Your Setpoint Weight and Become Naturally Thin?

Find out which Premium Weight Loss Program is the perfect fit for your goals, budget, and body.

If you are ready to begin, click the button below to lower your Setpoint Weight and enjoy permanent weight loss… guaranteed!