The Newest Weight Loss Breakthrough for Men: SANE Diet & Exercise Plan

According to a study published in JAMA Internal Medicine, 40% of U.S. men are overweight, and another 35% are obese. Given these figures and the well-known fact that being overweight increases the risk for many diseases, there are undoubtedly many males focusing on men’s weight loss strategies.

men-weight-lossBut you wouldn’t know that by seeing advertisements for popular diet and exercise plans, most of which feature women, women, and more women. It’s not your imagination either, and it’s not a coincidence. Studies indicate men are not getting the same weight loss support as that of women. Most weight loss plans and products are geared toward women. Since women are their target markets, weight loss companies don’t spend much time marketing to men or creating plans that work for them.

This is not saying much because these weight loss plans and products don’t even work for women. Still…it would be nice if these companies at least pretended to care about men’s weight loss needs every once in a while. Don’t you agree?

Well…we care about your weight loss issues, and we have the answers you’ve been seeking. It is the newest men’s weight loss breakthrough, and unlike false promises you may have heard before, this one actually works. No counting calories. No starvation dieting. No hours-long workouts at the gym.

This is a SANE way to lose weight permanently, and it addresses the unique issues that often hinder men’s weight loss efforts.

Factors preventing men’s weight loss

Many factors can prevent men’s weight loss. Here are a few of them.

Chronic inflammation

Inflammation is a natural defense mechanism of the body. It is the process by which the immune system recognizes and removes harmful or foreign stimuli and begins healing the affected area. There are two types of inflammation: acute and chronic.

Acute inflammation is the body’s reaction to a quick injury, such as an ankle sprain or a cut on the hand. In order to repair the wound, the body dispatches inflammatory cells to the site to begin the healing process.

Chronic inflammation occurs when the immune system sends immune cells to fight something that is not really a threat. The immune cells arrive, find there is nothing to do, and eventually start attacking healthy tissue. The injured tissues release chemicals that cause inflammation, and the immune system sends more immune cells that arrive and attack healthy tissue…it’s a vicious circle, and the inflammation can last for weeks, months, or years.

Chronic inflammation has become a big issue in recent years as researchers began learning more about it. Experts now believe chronic inflammation to be a contributing or underlying cause of most diseases, including obesity. After all, if the immune cells attack your coronary arteries, it will cause heart disease. If they attack the thyroid gland, it will cause thyroid disease, etc.

Neurological inflammation: a hidden men’s weight loss issue

And obesity? There are a few ways inflammation may cause obesity, but one of the most common ways is through the brain. Cutting-edge science is showing neurological inflammation to be a major cause of weight gain and obesity.

Though inflammation is a life-saving response of the immune system, it is not supposed to happen in the brain. The brain is such an important organ that it doesn’t need inflammation. It has the blood-brain barrier to keep the toxins, bacteria, and other foreign invaders out. But researchers have discovered that the blood-brain barrier has been damaged or destroyed in many people, allowing toxins to enter the brain’s environment. This is called “leaky brain syndrome.” These toxins activate the microglia cells, causing neurological inflammation.

The hypothalamus in the brain is the control center of metabolism. It is regulated largely by the hormones leptin and insulin. When the brain is healthy, it receives these signals correctly so that when you increase your calorie intake, your body burns more calories. Your weight balances at your setpoint weight. (More about that later.) You don’t have to think about it or worry about it or try to manage your calories.

But neurological inflammation causes these signals to stop working. Instead of working to keep your weight down, your hypothalamus and hormones work to hold on to extra fat, no matter how hard you try to lose weight.

Hormonal imbalances

Hormones control everything in your body. Here are some of the ones that have control over men’s weight loss issues.


Insulin is a hormone that is produced by the pancreas and is responsible for controlling the blood glucose level. Its main job is to shuttle glucose into cells to be used for energy or stored as fat for later usage. Consequently, insulin has a significant effect on your weight.

For example, if you routinely have a high amount of glucose, your pancreas continually produces and releases insulin. Eventually, your cells become resistant to insulin and no longer accept as much glucose as they should. The pancreas releases even more insulin. High levels of insulin tell the body to store excess glucose as fat, and it prevents the body from using stored fat for fuel.


Cortisol is a steroid hormone produced by your two adrenal glands located above each kidney. Blood cortisol levels increase during times of stress.

Chronic stress has become a big problem in our society, and studies show it contributes to the obesity epidemic. When you’re stressed, your adrenal glands release cortisol, which primes you to “fight or flee” the threat. A release of cortisol raises blood glucose levels and also triggers a release of insulin to get the glucose into cells for energy. When the threat is over, your cortisol and insulin levels are supposed to go back to normal. But with chronic stress, these levels never go back to normal. They stay elevated.

You already know what elevated levels of insulin do, but do you know what elevated levels of cortisol do? It causes intense cravings for carbs, and promotes an accumulation of belly fat, a loss of muscle tissue, and higher blood glucose/insulin levels.


Estrogen is a steroid hormone associated with female reproductive organs that plays an important role in the development of female sexual characteristics. Though known as a “female” hormone, estrogen is also present in men, albeit in much smaller amounts. Estrogen (estradiol) in men is essential for sexual function, libido modulation,  and fertility.

High estrogen levels have been found to contribute to obesity, and that goes for men as well as for women. Estrogen controls body fat distribution, among other things. Having too much estrogen, called estrogen dominance, often causes an increase in belly fat.

How you may be wondering, could men possibly have a dominance of estrogen? The most likely way this happens is through exposure to environmental toxins. These are estrogen-like chemicals in the environment, which include pesticides, plastics, and hormones in animal products.


As a primary male hormone, testosterone plays an important role in regulating sexual differentiation, producing male sex characteristics, as well as regulating sperm development and fertility. It also increases muscle mass, fat burning, bone density, and other important functions.

When testosterone levels are low, it can cause an accumulation of body fat and loss of muscle mass.

Thyroid Hormones

The thyroid hormones are responsible for the regulation of the metabolism. If they are imbalanced, it can cause either hypothyroidism (underactive thyroid), or hyperthyroidism (overactive thyroid).

Hypothyroidism (underactive thyroid): In hypothyroidism, your thyroid gland doesn’t produce enough of certain hormones. This can cause many symptoms, including fatigue, weight gain, and obesity.

Hyperthyroidism (overactive thyroid): In hyperthyroidism, your thyroid gland produces too much of certain hormones. This can also cause many symptoms, including weight loss.

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The main cause of inflammation and hormone imbalances

It might surprise you to learn that inflammation and these hormone imbalances likely have the same cause — poor-quality diet.

Specifically, a regular diet of heavily processed foods/starchy carbs/sugars dysregulates the hormones and causes insulin resistance and neurological inflammation. It’s not much more difficult than that, and we’ll show you how to fix the problem shortly.

Complications of male obesity

Overweight and obese men are at risk for the same diseases that face women, such as heart disease and type 2 diabetes. But men face additional risk. Obesity also affects male hormones, sexuality, and prostate health. Here are some of the additional conditions obese men may face.

Erectile dysfunction

Erectile dysfunction refers to the difficulty of getting and maintaining an erection. It is also known as impotence.

Studies show obesity increases the risk of erectile dysfunction. The reason for this is unclear, but researchers think it involves obesity-related high blood pressure and low testosterone levels. Studies show weight loss can improve erectile dysfunction.

Low testosterone levels

Many studies show a correlation between increased weight and decreased testosterone levels. One such study conducted by University at Buffalo endocrinologists showed that 40% of obese men had lower-than-normal testosterone levels. The study also showed that as body mass rose, testosterone levels fell. Low testosterone levels can also contribute to erectile dysfunction, and as mentioned earlier, it also contributes to an accumulation of body fat.

Reduced sperm count

Obesity also contributes to reduced sperm count. One study of 10,000 subjects found that 32.4% of obese men had low sperm counts compared to men of healthy weights. Obese men in this study were also more likely to be infertile compared to men of healthy weight. Another study published in the journal Human Reproduction found similar results. Reduced sperm count may also be related to lower testosterone levels.

Enlarged prostate gland

The prostate gland is part of the male reproductive system and produces some of semen. An enlarged prostate gland is a common age-related problem, but it creates many unpleasant symptoms, such as urgency or the frequent need to urinate. Obesity increases the risk of an enlarged prostate gland.

The newest men’s weight loss breakthrough will help solve all these problems and help you safely and easily lose weight. And the weight loss this time will be permanent.

Men’s weight loss breakthrough: It is about setpoint weight

The men’s weight loss breakthrough is all about the setpoint weight. Your body is an amazingly complex machine. Your brain, hormones, and digestive system communicate with each other through a continuous feedback loop to coordinate the activities that automatically keep your body fat at a specified level. This is called your setpoint weight.

In a healthy system, your hormones send correct signals to the brain, and vice versa, so that you are never too fat or too thin. When you eat more calories than you need, you’ll burn more calories. When you eat fewer calories than you need, you’ll burn fewer calories. You won’t have to think about it. Your body does it automatically.

But when the system is broken, the hormones cannot send correct signals. They become dysregulated. Hormones can become dysregulated by eating a poor-quality diet, prolonged exercise, sleep deprivation, chronic stress, and exposure to environmental toxins. When hormones are dysregulated, your body doesn’t know how much fat you have or need, so it gives you more fat. This becomes your new elevated setpoint weight, and your body will always fight to defend this weight.

Setpoint weight always wins in men’s weight loss wars.

men-weight-lossIt doesn’t matter how little you eat or how hard you exercise. Your body will do everything it can to get you back near your setpoint weight. Crash dieting puts your body on emergency alert. It thinks you’re starving, so it activates hormones that make you hungry and weak, and dizzy. It slows your metabolism to keep you from starving to death, and what weight you do lose won’t come from your fat stores. It comes from muscle. Your body holds onto the fat for when you’ll really need it — in the last few days of your life, right before you starve to death!

The setpoint weight is why you gain all the weight back plus a few more pounds once you start eating normally again. You can always lose weight in the short term by cutting calories, but you’ll never defeat the setpoint weight in the long term. The only way you can lose weight permanently is to lower the setpoint weight.

Lowering setpoint weight: The men’s weight loss breakthrough you’ve been looking for!

The SANE eating plan is the best way to lower the setpoint weight. These foods have been scientifically proven to have specific metabolic effects, easily lowering setpoint weight and allowing you to effortlessly lose weight.

Here are the 4 main SANE food groups.

Non-starchy veggies

10+ servings per day. Fill half your plate with veggies at each meal, or blend them into setpoint-lowering green smoothies.

Non-starchy vegetables contain a wide variety of vitamins and minerals, and they are also loaded with fiber that fills you up quickly and keeps you full for a long time. Some great non-starchy vegetables include spinach, bell peppers, broccoli, zucchini, onions, and romaine lettuce.

Nutrient-dense proteins

3-5 servings per day, 30-55 grams per meal.

Increasing your intake of protein triggers short- and long-term satiety hormones, meaning protein fills you up quickly and it keeps you full longer than other foods. Protein also helps build lean muscle mass, which increases your metabolism. Some delicious nutrient-dense protein ideas include grass-fed beef, nonfat Greek yogurt, salmon, egg whites, cottage cheese, and chicken.

Whole-food fats

3-6 servings per day

Whole-food fats also fill you up fast, and they do not make you fat, quite the contrary. When you replace starchy carbs and sugars with whole-food fats, your body starts burning fat for fuel. Soon, you’ll start seeing your fat disappearing! Be sure to eat whole-food fat and not just their oils, though. The whole food contains the fiber, protein, and water necessary to lower setpoint weight. Some great choices include coconut, cocoa/cacao, olives, flax seeds, almonds, and chia seeds.

Low-fructose fruit

0-3 servings per day

If you need something sweet now and then, feel free to have up to 3 servings per day of low-fructose fruits. Some tasty choices include goji berries, grapefruit, lemons, blueberries, peaches, and strawberries.

SANE foods keep you so full you won’t have the room or the desire to eat any of the inSANE stuff. And you won’t believe how great you’ll feel while dropping those pounds. How’s that for a men’s weight loss breakthrough?

Next step: Discover a practical men’s weight loss plan with SANE

Ready to finally break free from the yo-yo dieting rollercoaster by balancing your hormones and lowering your body’s setpoint weight?

Want to know the exact foods and serving sizes that are scientifically proven by over 1,300 peer-reviewed research studies to boost metabolism, burn fat and enjoy virtually effortless weight loss like a naturally thin person?

Download the free SANE metabolism boosting food list, cheat sheet, and “Eat More, Burn More” weight loss program by .